oDESK Social Media
Marketing Test Answers
1. What feature does
LinkedIn offer for pay accounts?
a. Ability to post
pictures
b. Increased
abilities to connect directly and send messages to people
c. Ability to post in
Groups and create a Group (check)
d. Ability to block users
Correct Answer: B
2. How can LinkedIn
serve the company aside from social network marketing?
a. Job openings
can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures
can be posted to the profile
c. Negative press
about the competition can be easily spread
d. Pricing lists can
be posted (check)
Correct Answer: A
3. What is the method
for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
Correct Answer: B
4. How can a company
create a forum for dialogue on LinkedIn?
a. Post updates to the
company status
b. Use of Groups
c. Change the company
profile regularly
d. Post demeaning
comments for the competitors' pages
Correct Answer: B
5. What does the
Answers section of LinkedIn allow people to do?
a. Users to post
questions directly to companies
b. Post questions
based on a category, and receive responses from experts in the field
c. Posts links to the
company press releases
d. A meeting place for
new connections
Correct Answer: B
6. What do Connections
on LinkedIn effectively represent?
a. Random strangers
who found the company (check)
b. People the company
has sold product or services to
c. An avenue to
disperse coupons
d. People and
other companies the user is connected to directly
Correct Answer: D
7. What additional
feature does Facebook have that helps engage in a dialogue with followers?
a. Ability to leave
message for each other
b. Ability to chat
live
c. Ability to post
updates live
d. Ability to post
updates from a mobile device
e. All of the
above
Correct Answer: E
8. Why is Facebook the
most well rounded social networking marketing space?
a. It has been around
the longest
b. It does not cost
any money
c. It allows for
video, short posts, long posts, articles, pictures-all aspects of other sites
combined into one
d. It allows for
pictures
Correct Answer: C
9. What does update to
Facebook status resemble most closely?
a. Video blogs
b. Posts on
Twitter
c. A company white
page
d. Articles on
LinkedIn
Correct Answer: B
10. What can a company
do on Facebook apart from their page to create a following?
a. Post more updates
than usual
b. Post controversial
posts
c. Use several
pictures
d. Use Groups,
both company originated and posting to other groups
Correct Answer: D
11. What is a method
of marketing on Facebook which can reach several users by spending money?
a. Pay money for a
better quality Facebook account
b. Pay a third party to make posts to your account
c. Charge a fee for users to be your friends
d. Facebook Pay Per
Click placed advertisements
Correct Answer: D
12. How can a company
convert posts on Twitter to sales?
a. Write demanding
points about the competition
b. Write posts about
personal information of the CEO
c. Creating posts
which drive followers to their site
d. Constantly post
updates about how the company needs more sales
Correct Answer: C
13. What is the term
adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Correct Answer: A
14. What is the
character limit for posts on Twitter?
a. No limit
b. 100 characters
c. 140 characters
d. 200 characters
Correct Answer: C
15. What should a
company post on Twitter?
a. New product
launches
b. Significant company
news
c. Occasional day to
day posts of interest
d. All of the
above
Correct Answer: D
16. What is the term
used for a person who is receiving updates of another Twitter user's updates?
a. User
b. Follower
c. Connection
d. Friend
Correct Answer: B
17. How does YouTube
serve a dual purpose in social media marketing?
a. It can be used as a
company blog as well as video advertisements
b. It can be used for
company pictures and videos
c. It can be used to
host the company website as well as videos
d. It can be used
as the forum for dispersing company videos, as well as a host when embedding
videos in sites outside of YouTube
Correct Answer: D
18. What is the
general purpose of posting a video blog routinely to YouTube?
a. It allows the
company to hard sell its products
b. It allows the
company to drive website traffic to its blog
c. It can be used
to disperse the company contact information (check)
d. It allows followers
to create a personal connection with the employees of the company
Correct Answer: B
19. What is one
measure a company can use to validate the usefulness of its video posts on
YouTube?
a. The number of
followers
b. The amount of
views of the video
c. The number of
videos the company has up
d. The sales volume of
the company (check)
Correct Answer: B
20. What traditional
marketing technique is YouTube closest to?
a. Print advertising
b. Television
advertising
c. Radio advertising
d. Mail Advertising
Correct Answer: B
21. Using which of the
following two methods can a company ensure that the proper audience finds their
YouTube videos?
a. Post links on the
company blog to the YouTube videos
b. There is no method
to effectively direct people to the company videos
c. Use of keywords
d. Sending out mail
advertisements
Correct Answer: A,D
22. What should a
company do for commercial advertisements on YouTube in order to maximize their
effectiveness?
a. Ask the watcher to
visit the company site at the end of the video
b. Make the videos at
least 5 minutes long
c. Make the videos under 10 seconds
d. Have the CEO featured in the advertisement
Correct Answer: A
23. How can a company
ensure that the proper audience finds their YouTube videos?
a. Post links on
the company blog to the YouTube videos
b. There is no method
to effectively direct people to the company videos
c. Use of keywords
d. Sending out
mail advertisements
Correct Answer: A
24. What style of
videos can a company post on YouTube?
a. Video Blogs (check)
b. Television
Commercials
c. Product
Demonstrations
d. All of the above
Correct Answer: D
25. Why is the subject
line of any email campaign important?
a. It gives the person
an opportunity to delete the email before reading it
b. It is all the
receiver sees besides the email address until they open the email
c. It let the receiver
know they are about to be sold something
Correct Answer: B
26. Why are purchased
email lists typically ineffective?
a. They are too
expensive
b. They distribute an
email to far more people than the company has in its contacts
c. They make up fake
emails to sell
d. They are not
targeted at customers specific to your company and have high bounce rates
Correct Answer: C
27. Which of the
following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Correct Answer: A
28. How can a podcast
be used to drive customers to a website?
a. By only hosting the
podcast on the website
b. By giving
information on the podcast which gives the listener the desire to learn more,
and directing them to the website for information
c. By making the
podcast a premium one which costs money
d. By telling the
listeners that they need your product
Correct Answer: D
29. How do listeners
decide what is a worthwhile podcast to continually listen to?
a. High quality audio
and high quality content
b. If it’s funny
c. Broad based
podcasts with no general direction
d. Having several
hosts and a myriad of topics
Correct Answer: D
30. How can
supplemental materials be delivered to the podcast listener?
a. Embedded into the
audio file
b. Files can be made
available for download along with the link to the podcast
c. The listener has to
go to a special site only during the podcast (check)
d. The listener must
pay for any additional materials
Correct Answer: D
31. Why is it
important to post to a blog regularly?
a. It reduces the cost
per blog post
b. Keep readers
engaged and also gives search engines content to index
c. It gives the social
media marketing specialist something to do
d. It allows more
chances for the company to put down the competition
Correct Answer: B
32. How does a blog
directly impact sales of a company?
a. It tells customers
what products to buy
b. It can be used to
talk negatively about the competition
c. It is
typically used as the way to disperse company coupons
d. Typically a blog
does not directly create sales (check)
Correct Answer: C
33. Why is it
important to have a company blog hosted on the company web domain versus a
third party blogging site?
a. Required by law
b. Search engine
rankings will include hits on the blog as part of the overall website hits
c. Requires less
effort to maintain
d. Cannot be hacked
easily
Correct Answer: B
34. Which type of
marketing would a company blog be considered?
a. Social Network
Marketing
b. Traditional
Marketing
c. Both
d. Neither
Correct Answer: A
35. What style of
blogging would be most effective for building relationships with customers?
a. Using the blog only
for press releases
b. Posting resumes of
the company officers
c. Posting articles
about how terrific the company is, and putting down the competition (check)
d. Writing posts
about the company and its ups and downs from inside, personalized approach
Correct Answer: D
36. Which of the
following is an important aspect of creating blogs and posting content?
a. Using a witty user
name
b. Posting at least
once a month to the blog (check)
c. Social Media
Optimization
d. Using humor
Correct Answer: C
37. What should be the
length of an effective blog post?
a. Several pages in
length
b. No more than a few
sentences
c. A few sentences
mixed with several links to other sites and references (check)
d. A few paragraphs
Correct Answer: D
38. What is meant by
the "blogosphere"?
a. The act of writing
a blog
b. Specific niche blog
community
c. The interconnected
community of blogs via linking to each other
d. Advertising done
via blogging
Correct Answer: C
39. What is a
"vlog"?
a. Video Log
b. Video Blog
c. Log of blog
activity
d. New technology to
aid in blogging (check)
Correct Answer: B
40. What is meant by
"micro-blogging"?
a. Blogging daily
b. Blogs which are
posted by companies, not individuals
c. Blogs with limited
individual posts, limited by character count typically
d. Blogging from
mobile devices
Correct Answer: C
41. What can a company
do to offset the cost of running a blog?
a. Place ads on the
blog which generate pay per click income
b. Charge users a fee
to read the blog
c. Only allow past customers to read the blog
d. Require a monthly membership to the entire company website
Correct Answer: A
42: What is a
secondary reason to actively maintain a company blog, besides giving potential
customers something to read?
a. It keeps the
marketing staff busy in down times
b. It impresses
clients
c. A well maintained
blog will help increase page rank with search engines
d. It makes the
company seem larger than it is
Correct Answer: B
43. Which of the following
would be leveraging both social network and traditional marketing?
a. Handing out print
advertisements with a coupon for a store
b. A print
advertisement in a magazine which drives people to a website where there is a
free trial offer
c. Posting an
advertisement on a message board
d. Hosting a video ad
on YouTube not otherwise seen elsewhere
Correct Answer: B
44. How can a company
use the same material for both traditional and social network marketing?
a. Posting a luring
comment on Twitter to the company site
b. Selling ad space on
the company website
c. Utilizing a
television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine
print ad with the company website
Correct Answer: C
45. How is site
traffic useful in evaluating marketing?
a. Overall site
traffic can be followed and a general idea of marketing's impact on it can be
determined (check)
b. There is no
correlation site traffic and marketing
c. Ads can send
receivers to a specific landing page, which can be tracked
d. Product sales from
the company website can be attributed directly to the marketing campaign
(check)
Correct Answer: C
46. What non-financial
measure of marketing is important to track?
a. CEO performance
b. Number of new hires
in marketing
c. Number of
impressions
d. New customer
acquisition
Correct Answer: D
47. How often should a
marketing plan be revisited?
a. Never, once written
it is complete
b. As often as
needed in order to revisit the plan of action and revise any new actions
c. At company board
meetings
d. During the
financial review of the company each month
Correct Answer: B
48. What are the four
P's of marketing?
a. Product, Price,
Place, Promotion
b. Price, Popularity,
People, Placement
c. Popularity,
Product, Promotion, People
d. People, Price,
Promotion, Placement
Correct Answer: A
49. What does the
product portion of the 4 P's of marketing focus on?
a. The product of
service being marketed to consumers
b. The manufacturing
process
c. How the price will
be set for the product
d. How the new product
will be promoted (check)
Correct Answer: A
50. What would be the
marketing budget section of a marketing plan consist of?
a. The cost to write
the plan
b. The expected
costs for each ad campaign based on the delivery method
c. The overall
marketing budget for a year (check)
d. The marketing
personnel job descriptions
Correct Answer: B
51. What is meant by
“Marketing Creative”?
a. The employees in
the marketing department
b. The content
for marketing and its creative aspect
c. The methods used to
distribute marketing material
d. The branding image
of the company
Correct Answer: B
52. What is meant by
A/B testing in marketing?
a. Testing of 2
different products
b. Testing 2 versions
of an advertisement to see which elicits the best response
c. Clinical testing of
medical products before legally allowing them for sale
d. Testing via 2
mediums, such as radio and television
Correct Answer: B
53. How far into the
future should a company plan its marketing activities?
a. Up to 1 year
b. 5 years
c. 1 month
d. Indefinitely
Correct Answer: D
54. What methods of
social network marketing should a company always use?
a. Blogging only
b. Twitter, Blogs,
Facebook
c. YouTube
d. Depends on the
company, their product, their audience
Correct Answer: D
55. What is the
overall goal of social media marketing for companies?
a. Generate sales
b. Increase company
headcount (check)
c. Increase their web
presence
d. Help accelerate
product launches
Correct Answer: A
56. What is the
ultimate goal of a social network marketing plan?
a. To satisfy
investors in the company
b. To justify spending
in marketing
c. To find investors
for a company
d. Drive potential
customers to the company and give them an action item to perform
Correct Answer: D
57. How does creating
a social network marketing plan differ from a traditional marketing plan?
a. The brand image
should be completely different for social marketing
b. The staff
requirements and skill sets for social marketing are different (check)
c. There is no need
for a social marketing plan, but social marketing plan is required for
traditional marketing
d. Other than the
method of delivery, a marketing plan either way will be similar
Correct Answer: C
58. What place does
Pricing have in marketing?
a. Higher prices
guarantee a higher revenue stream
b. The company should
actively market how much their products cost
c. Different pricing
levels can be tested to see what elicits the best consumer response
d. Marketing based on
the pricing level relative to competition is important
Correct Answer: C
59. What is the main
reason traditional marketing will never completely go away?
a. It is a cheaper
than social media marketing
b. All companies are required by law to use traditional marketing techniques
c. There are better tax write offs for traditional marketing
d. It's proven to work
time and again
Correct Answer: D
60. Why is there no
specific definition of what is social media marketing?
a. There is not governing
body over social media marketing
b. Companies cannot
come to one definition
c. The concept is
relatively new compared to traditional marketing and is still being defined
d. It had not yet been widely accepted
Correct Answer: C
61. In a company who
should own the social marketing plan?
a. Head of Marketing
b. CFO (check)
c. President
d. Operational staff
Correct Answer: A
62. Why would a
company hire internet marketing specialists if marketing is relatively easy to
do online?
a. It reduces taxable
profits
b. To get a second
opinion
c. Creates goodwill
d. Hired experts can
drive the best results of campaigns and help guide the company in its marketing
Correct Answer: D
63. Why has web
marketing become a popular form of marketing?
a. It is much cheaper
than other forms and often more effective
b. Television
advertising is being offered less
c. It is easier than
traditional marketing
d. It has been heavily
advertised
Correct Answer: D
64. How do eBooks
represent a form of marketing?
a. They are often
free, include useful information, and direct the reader onto the company which
created the eBook for further information
b. They are not a form
of marketing
c. They can be placed
on free sites where paid advertisements generate income
d. They can be used to
defame the competition
Correct Answer: A
65. What is meant by
“niche marketing”?
a. Targeting a broad
based group of people
b. Targeting a very
specific demographic
c. Advertising on the
television
d. Advertising only online
Correct Answer: A
66. What is meant by
the concept of “viral” in social media?
a. Social media
which is spread to viewers by the consumer, growing in popularity
b. It is a method of
branding a company
c. Advertising which
can easily be emailed
d. Marketing
advertisements which are not serious
Correct Answer: A
67. What is another
term for “social media”?
a. Media Optimization
b. Consumer
Generated Media
c. Advertising
Socialization
d. Consumer Media
Advertising
Correct Answer: B
68. What is “social
media optimization”?
a. Creating
content which easily creates publicity via social networks
b. Writing clear
content
c. Creating short
content which is easily indexed
d. Hiring people to
create content for social networks
Correct Answer: A
69. What is “guerilla
marketing”?
a. Marketing geared
towards animal lovers
b. Marketing
which relies on time and energy rather than a large dollar budget
c. Aggressive sales
techniques
d. Marketing using a
large scale national budget
Correct Answer: B
70. What is meant by
“guerilla marketing”?
a. Using resources
such as time, energy and imagination rather than money to market
b. Using advertising
spots which utilize gorillas to capture the audience
c. Having a large
scale marketing budget
d. Using television
ads instead of web ads
Correct Answer: A
71. Why would a firm
employ guerilla web marketing?
a. It is guaranteed to
work
b. It allows greater
flexibility
c. It gives the firm
more control over its marketing budget.
d. It is
unconventional and can often leave a lasting impression on potential customers
Correct Answer: C
72. What is affiliate
marketing?
a. Same as guerilla
marketing
b. Selling ad space on
your site
c. When a 3rd party
helps market your business, and in turn your pay them a commission based on
sales as a result of their efforts
d. Pay per click
marketing
Correct Answer: C
73. Why is affiliate
marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid
unless there is a sale resulting from the affiliate’s efforts.
c. It guarantees
increased sales
d. It is complex so
not many people utilize it
Correct Answer: C
74. Which 3 industries
are the largest users of affiliate marketing?
a. Prescription drugs,
electronics, child products
b. Gambling, adult,
retail
c. Retail outlets,
bakeries, beverage
d. Computer equipment,
auto manufacturers, construction
Correct Answer: D
75. Why are affiliates
not the same as having a sales force?
a. The affiliates are
virtual
b. The affiliates can
be based anywhere in the world
c. The affiliate only
drives traffic, they do not necessarily convert them to sales
d. The affiliates have
limited availability
Correct Answer: D
76. What is one
unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings
additional traffic to a site
c. Affiliate will use
unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for
based on successful selling
Correct Answer: B
77. What is “wiki”?
a. Form of blogging
b. A social networking
site
c. Interconnected
and user generated knowledge management systems
d. A tool for posting
to social media networks
Correct Answer: C
78. What is a
contingency plan?
a. A second written
plan in case management doesn't like the original plan
b. A detailed
marketing plan
c. A set of actions to
be taken if the original plan does not perform as anticipated
d. A marketing plan
written just for social networking
Correct Answer: C
79. What is a
"call to action"?
a. Giving an advertisement's
receiver a specific directions such as 'visit the site'
b. Using telemarketing
to reach out to potential customers
c. Defaming the competition
d. Creating a new marketing campaign
Correct Answer: A
80. What is meant by
Brand Management?
a. Managing the
marketing staff
b. Management of the marketing budget
c. The company executive management team (check)
d. Creating a
consistent image for the company
Correct Answer: D
81. What is meant by
“white hat”?
a. When markets show
up for work wearing white hats (check)
b. Dishonest
techniques for gaining higher ranking
c. Ethical and honest
methods of increasing page ranking
d. Software use to
increase ranking
Correct Answer: C
82. What is a double
opt in process?
a. Someone must email
the firm twice to get on a list
b. Someone must ask to
be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email
the firm twice to get off an email list
d. Someone has to send
an email confirming an online purchase
Correct Answer: B
83. What is a “value
proposition”?
a. The pricing of the
product
b. The same as a
business plan
c. A statement as to
how the company will make more money
d. A statement as to
how the company adds value for customers
Correct Answer: A
84. What is the
purpose of a traditional press release?
a. Is acts as a direct
marketing sales tool
b. It can be mailed
out to potential clients
c. It announces
company information to a widely dispersed group of people
d. It target markets
to internet users
Correct Answer: D
85. What is the
purpose of sending a monthly newsletter?
a. It creates work for
employees at the company
b. It builds branding
creates awareness and connection with potential clients
c. It gives people a
chance to opt out of ever talking to your company again
d. Required by law
Correct Answer: C
86. What is an
auto-responder?
a. A person who
replaces to all emails for the company
b. An automatic email
message sent to someone who takes an action such as submitting a form on a company
website
c. A method of
direction communication with clients
d. An email relay
system
Correct Answer: C
87. What is the “active voice” style of writing ads?
a. Using “you” and not
“I” or “we”- directing wording towards the customer
b. Writing in the
first person
c. Writing in the
third person
d. Speaking
omnisciently
Correct Answer: C
88. What is the
formula for calculating cost per customer acquisition?
a. Marketing spent on
television divided by the number of new customers
b. Sales divided by
customers
c. Total marketing
budget divided by all customers ever
d. Total marketing
budget for a specific period divided by the number of new customers for that
same period
Correct Answer: D
89. What is “cost per
customer acquisition”?
a. The amount a company
pays a customer to try their product
b. The average cost of
marketing spent per new customer
c. The cost of
marketing staff
d. The cost to beat
competitors
Correct Answer: A
90. What is “cost per
action”?
a. Same as pay per
click (check)
b. A payment agreement
where a specific action creates a payable event for the affiliate such as a
click a purchase a number of page views
c. A payment agreement
where costs change depending on volume
d. The product cost
Correct Answer: B
91. What is an “impression”?
a. When a person buys
a product from a site
b. When your ad is
displayed on a page online, not necessarily clicked on (check)
c. When an ad is
clicked on when an ad on
d. When an ad makes an
impression on a client
Correct Answer: C
92. What is meant by
“web 2.0”?
a. The resurgence of
internet companies with more interactive focus, such as blogging and social
networking
b. Any website which
has survived the dot com bust
c. Sites made using
new technology
d. Internet companies
who focus on retail sales
Correct Answer: D
93. What type of
status updates would drive visitors to the company site?
a. An update telling
friends they hope to see them all soon
b. A link to a
new press release hosted on the company site
c. A link to a third
party hosting a company press release
d. A picture of the
CEO
Correct Answer: B
94. What should a
company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor
and improve their site in order to maintain their ranking
c. Revise the site
once in awhile
d. Sell advertising on
their site
Correct Answer: D
95. How can a company
place itself as an expert in a certain area of expertise?
a. Post updates which
brag about the company
b. Actively
answer questions in the Q&A section of the site
c. Post comments on
competitors pages stating how they are inferior
d. Answer questions in
all categories, even ones the company is not in business of.
Correct Answer: B
96. How much a company
pay for the given example: Ad displays 20 times, 2 users click the ad, cost per
click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Correct Answer: B
97. How is the “open
rate” important?
a. It tells the
company how many people clicked on the links in the email
b. It lets the company
know how many people bought a product
c. It is the number of
people who received the mail
d. It is the number of
people who actually opened the email sent to them, giving the company insight
in to how effective the email marketing campaign was
Correct Answer: B
99. How is the pricing
model of a click determined?
a. Standardized rate
for the ad
b. Google sets the
price worldwide
c. Ads always cost
more in later months
d. The more popular a
search term the more a customer will have to pay to use that term in his/her
target keywords list
Correct Answer: B
100. How important is
content on a site when optimizing it?
a. Not important at
all does not factor in
b. Mildly important to
keep customers happy
c. It is the only
thing which creates a higher ranking in search engines
d. Very important new
content especially
Correct Answer: C
101. Which of the
following is valuable in increasing a page rank?
a. Paying for
placement
b. Static content
c. Quantity of links
from other highly ranked pages to your site
d. No contact
information
Correct Answer: C
102. Which of the
following would not be effective in headline writing?
a. Using words that
draw attention
b. Using words that
people may search for
c. Using small words
which take up space and do not add value
d. Using words such as
“new, exciting, special offer”
Correct Answer: C
103. Why would a
company possibly want to spend more on PPC early on?
a. It costs less early
on
b. To drive traffic to
their site and increase awareness
c. To let the
competition know they are serious
d. To sell more
products
Correct Answer: B
104. Why is it
important to fine tune the timing of the ad and keywords used?
a. It costs less in
later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target
the customer base desired, not wasting impressions and clicks
Correct Answer: D
Which is most common
language used in web designing ?
A.
C
B.
C++
C.
PHP
D.
HTML
Answer: Option D
Explanation:
HTML - Hypertext Markup Language
Similar Questions :
1. Which component of
computer is also considered as it Heart ?
A.
Monitor
B.
Keyboard
C.
Scanner
D.
Microprocessor
Answer: Option D
2. Which level language is
Assembly Language ?
A.
high-level programming language
B.
medium-level programming language
C.
low-level programming language
D.
machine language
Answer: Option C
3. Where is RAM located ?
A.
Expansion Board
- External Drive
- Mother Board
- All of above
Answer: Option C
4. Who was the father of
Internet ?
A.
Chares Babbage
- Vint Cerf
- Denis Riche
- Martin Cooper
Answer: Option B
5. Where BIOS is stored ?
A.
Hard Disk
- RAM
- Flash Memory Chip
- Any of above
Answer: Option C
Explanation:
BIOS is stored in Flash Memory Chip, which is located on
the motherboard.
Quiz: Passive or Active?
You
need to decide if the sentence is in a passive or active form.
Level: PET (B1)
1. We make all the
furniture you can see in our shop.
·
Active
·
Passive
·
The sentence is active: ''we make the furniture'' (not ''the
furniture is made''.)
2. Our customers are
sent brochures once a year.
·
Active
·
Passive
·
The verb ''are sent'' is in the passive form. (The active form
would be ''customers send...'')
3. What happened to
you last night?
·
Active
·
Passive
·
The sentence is in the active form: something happened to you -
and ''something'' is the subject of the verb.
4. A lot of things
were happening when I left the party.
·
Active
·
Passive
·
The subject is in the active form - things (subject of the verb)
were happening. The verb ''happen'' cannot be put into the passive form.
5. A disco is held in
the youth club every Saturday night.
·
Active
·
Passive
·
''Disco'' is the object of the verb ''hold''. Often, we use
passives when we don't know (or don't care) who the agent is. In this example,
we don't know which person holds the disco - and it's not important to know the
name of the person.
6. Have you ever been
arrested?
·
Active
·
Passive
·
The sentence is in the passive, because ''you'' are arrested by
someone else. We often use the passive form when the agent is obvious. In this
case, it's obvious that the police arrest (so we don't need to include ''by the
police'' at the end of the sentence).
7. Have you ever been
to the USA?
·
Active
·
Passive
·
Be careful with the verb ''to be''. To make the passive form, you
need the verb ''to be'' and the past participle. Here the sentence is active,
and it means ''have you ever visited the USA?''
8. Rooms in the hotel
are cleaned once a day.
·
Active
·
Passive
·
We often use the passive when we don't want to say who does an
action. The focus of the sentence is on the action - not on the person.
9. Reservations can
be made via our website.
·
Active
·
Passive
·
Remember: you can also form passives with modal verbs. (''Can be
made'', ''will be made'', ''should be made'', ''must be made'', etc.)
10. He was made to do
the entrance exam, even if he wasn't ready.
·
Active
·
Passive
·
Be careful of the verb ''make'' (meaning ''oblige someone''.) In
the active form, you ''make someone do something''. In the passive form, you
''are made to do something'' (with the ''to do'' infinitive.)
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