Why are purchased email lists typically ineffective

 26. Why are purchased email lists typically ineffective?

a. They are too expensive

b. They distribute an email to far more people than the company has in its contacts

c. They make up fake emails to sell

d. They are not targeted at customers specific to your company and have high bounce rates

Correct Answer: C

 

27. Which of the following are podcasts least likely to target?

a. Sales

b. Branding

c. Customer loyalty

d. Customer delivery

Correct Answer: A

 

28. How can a podcast be used to drive customers to a website?

a. By only hosting the podcast on the website

b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information

c. By making the podcast a premium one which costs money

d. By telling the listeners that they need your product

Correct Answer: D

 

29. How do listeners decide what is a worthwhile podcast to continually listen to?

a. High-quality audio and high-quality content

b. If it’s funny

c. Broad-based podcasts with no general direction

d. Having several hosts and a myriad of topics

Correct Answer: D

 

30. How can supplemental materials be delivered to the podcast listener?

a. Embedded into the audio file

b. Files can be made available for download along with the link to the podcast

c. The listener has to go to a special site only during the podcast (check)

d. The listener must pay for any additional materials

Correct Answer: D

 

31. Why is it important to post to a blog regularly?

a. It reduces the cost per blog post

b. Keep readers engaged and also gives search engines content to index

c. It gives the social media marketing specialist something to do

d. It allows more chances for the company to put down the competition

Correct Answer: B

 

32. How does a blog directly impact the sales of a company?

a. It tells customers what products to buy

b. It can be used to talk negatively about the competition

c. It is typically used as the way to disperse company coupons

d. Typically a blog does not directly create sales (check)

Correct Answer: C

 

33. Why is it important to have a company blog hosted on the company web domain versus a third-party blogging site?

a. Required by law

b. Search engine rankings will include hits on the blog as part of the overall website hits

c. Requires less effort to maintain

d. Cannot be hacked easily

Correct Answer: B

 

34. Which type of marketing would a company blog be considered?

a. Social Network Marketing

b. Traditional Marketing

c. Both

d. Neither

Correct Answer: A

 

35. What style of blogging would be most effective for building relationships with customers?

a. Using the blog only for press releases

b. Posting resumes of the company officers

c. Posting articles about how terrific the company is, and putting down the competition (check)

d. Writing posts about the company and its ups and downs from the inside, personalized approach

Correct Answer: D

 

36. Which of the following is an important aspect of creating blogs and posting content?

a. Using a witty user name

b. Posting at least once a month to the blog (check)

c. Social Media Optimization

d. Using humor

Correct Answer: C

 

37. What should be the length of an effective blog post?

a. Several pages in length

b. No more than a few sentences

c. A few sentences mixed with several links to other sites and references (check)

d. A few paragraphs

Correct Answer: D

 

38. What is meant by the "blogosphere"?

a. The act of writing a blog

b. Specific niche blog community

c. The interconnected community of blogs via linking to each other

d. Advertising is done via blogging

Correct Answer: C

 

39. What is a "vlog"?

a. Video Log

b. Video Blog

c. Log of blog activity

d. New technology to aid in blogging (check)

Correct Answer: B

 

40. What is meant by "micro-blogging"?

a. Blogging daily

b. Blogs that are posted by companies, not individuals

c. Blogs with limited individual posts, limited by character count typically

d. Blogging from mobile devices

Correct Answer: C

 

41. What can a company do to offset the cost of running a blog?
a. Place ads on the blog which generate pay-per-click income
b. Charge users a fee to read the blog
c. Only allow past customers to read the blog
d. Require a monthly membership to the entire company website

Correct Answer: A

42: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

a. It keeps the marketing staff busy in down times

b. It impresses clients

c. A well-maintained blog will help increase page rank with search engines

d. It makes the company seem larger than it is

Correct Answer: B

 

43. Which of the following would be leveraging both social networks and traditional marketing?

a. Handing out print advertisements with a coupon for a store

b. A print advertisement in a magazine that drives people to a website where there is a free trial offer

c. Posting an advertisement on a message board

d. Hosting a video ad on YouTube not otherwise seen elsewhere

Correct Answer: B

 

44. How can a company use the same material for both traditional and social network marketing?

a. Posting a luring comment on Twitter to the company site

b. Selling ad space on the company website

c. Utilizing a television ad campaign online as well on their site and sites such as YouTube

d. Creating a magazine print ad with the company website

Correct Answer: C

 

45. How is site traffic useful in evaluating marketing?

a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined (check)

b. There is no correlation between site traffic and marketing

c. Ads can send receivers to a specific landing page, which can be tracked

d. Product sales from the company website can be attributed directly to the marketing campaign (check)

Correct Answer: C

 

46. What non-financial measure of marketing is important to track?

a. CEO performance

b. A number of new hires in marketing

c. The number of impressions

d. New customer acquisition

Correct Answer: D

 

47. How often should a marketing plan be revisited?

a. Never, once written it is complete

b. As often as needed in order to revisit the plan of action and revise any new actions

c. A company board meeting

d. During the financial review of the company each month

Correct Answer: B

 

48. What are the four Ps of marketing?

a. Product, Price, Place, Promotion

b. Price, Popularity, People, Placement

c. Popularity, Product, Promotion, People

d. People, Price, Promotion, Placement

Correct Answer: A

 

49. What does the product portion of the 4 P's of marketing focus on?

a. The product or service being marketed to consumers

b. The manufacturing process

c. How the price will be set for the product

d. How the new product will be promoted (check)

Correct Answer: A

 

50. What would the marketing budget section of a marketing plan consist of?

a. The cost to write the plan

b. The expected costs for each ad campaign based on the delivery method

c. The overall marketing budget for a year (check)

d. The marketing personnel job descriptions

Correct Answer: B

 

51. What is meant by “Marketing Creative”?

a. The employees in the marketing department

b. The content for marketing and its creative aspect

c. The methods used to distribute marketing material

d. The branding image of the company

Correct Answer: B

 

52. What is meant by A/B testing in marketing?

a. Testing of 2 different products

b. Testing 2 versions of an advertisement to see which elicits the best response

c. Clinical testing of medical products before legally allowing them for sale

d. Testing via 2 mediums, such as radio and television

Correct Answer: B